GRI 417: Marketing and Labeling 2016 sets out reporting requirements on the topic of marketing and labeling. This Standard can be used by an organization of any size, type, sector or geographic location that wants to report on its impacts related to this topic.


In the context of the GRI Standards, the social dimension of sustainability concerns an organization’s impacts on the social systems within which it operates.

GRI 417 addresses the topic of product and service information and labeling and marketing communications. This includes customer access to accurate and adequate information on the positive and negative economic, environmental, and social impacts of the products and services they consume – both from a product and service labeling and a marketing communications perspective.

Fair and responsible marketing communications, as well as access to information about the composition of products, and their proper use and disposal, can help customers to make informed choices.

These concepts are covered in key instruments of the Organisation for Economic Co-operation and Development: see the References section of this Standard.

The disclosures in this Standard can provide information about an organization’s impacts related to product and service labeling and marketing communications, and how it manages these impacts.

Effective date: 1 July 2018



GRI 417: Marketing and Labeling

1. Management approach disclosures
2. Topic-specific disclosures

Disclosure 417-1 Requirements for product and service information and labeling
Disclosure 417-2 Incidents of non-compliance concerning product and service information and labeling
Disclosure 417-3 Incidents of non-compliance concerning marketing communications





Please see the GRI Standards translation page for available translations of the Standards, or to find out more about the upcoming translation schedule and how to get involved.

Related Standards

This Standard is to be used together with the most recent versions of the following documents.